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About — Iva Gunić

I build things.
That's the whole bio.

Who I am

I'm a software engineer based in Maastricht, Netherlands — originally from Croatia. I freelance full-time on AI automation and integration, and I'm the founder of StudyScape, a focused study app I built and run.

My background is engineering and product. I write code, I ship products, I run a business. I'm not a consultant — I don't sell slides. I sell things that work.

What I've worked on

2025 — now

StudyScape

Founder, sole engineer

A focused study environment that turns long sessions into something students actually finish. Designed, built, shipped, and grew it. Live in production with real users.

2026 — now

Iva Gunić — AI automation (freelance)

Founder, sole engineer

The practice this site is for. Six live demo systems across hotels, clinics, law firms, real estate, restaurants, and B2B — built with the same stack I deliver to paying clients. AIConcierge is in production for a boutique Amsterdam hotel.

2024 — 2025

Startup work

Engineer, builder

Worked across early-stage product teams — front-end, back-end, infrastructure, the whole thing. The lesson I keep coming back to: small teams that ship beat large teams that plan.

2023 — now

A long list of side projects

Whatever the project needed

Bakery price predictors, fitness trackers, ADHD tools, fluid-friction simulations, grocery-price scrapers, a Pomodoro app with a satisfying ding. Some shipped, some didn't. All of them taught me something.

How I think about work

I price like a freelancer and deliver like an agency. That's the arbitrage and I work it deliberately. I'm based in the Netherlands as a ZZP, bill in euros, and sell into markets (Croatia, Bulgaria, Romania, Moldova) where almost nobody else has both the technical depth and the language.

I don't take every project. Two reasons. First, AI automation is only worth it for some problems — if your problem is better solved by hiring a person, I'll tell you. Second, I'd rather build a small number of systems well than churn through fifty and disappoint half of them. I take 2–3 new clients per quarter.

Every engagement starts with a 15-minute call. If we're a fit, I send a fixed-price quote, a written build plan with a delivery date, and a contract — usually within 48 hours. If we're not a fit, I'll tell you honestly and point you somewhere better.

The things that matter to me

Shipping. A working system in production beats a perfect plan on a whiteboard. Every time.

Honesty about cost. Fixed prices, written plans, no surprises. If scope changes, we talk before any work changes.

The client owning the code. Every system I build belongs to the client. No lock-in, no "consultant tax" to make small changes later.

Languages. The same system feels completely different to a guest who can speak to it in their own language. Multilingual is not a feature — it's the whole point.